# Outreach that nails the right person, right time, right message Ciro finds the right accounts, discovers the signals that indicate timing, and writes outreach grounded in what's actually happening. No templates, no guessing. Found 3 plays worth running Looked at your pipeline and recent signals. Take a look. Ciro recommendations ### 3 plays #### Re-engage Q3 closed-lost **High ROI** 142 deals ready to re-engage with updated sequences **Top accounts** - Meridian Corp $45K ARR · Lost to timing - Cobalt Systems $32K ARR · Lost to budget - Pylon Analytics $28K ARR · Went dark in Sept #### Expand into existing accounts **Low CAC** 67 untouched stakeholders at current customers **Top accounts** - Tessera 3 untouched VP-level contacts - Arcline New division, no coverage - Brightlane Recently promoted CRO #### Funding signal outreach **Timely** 89 accounts raised in the last 30 days **Top accounts** - Helio $40M Series C · 12 days ago - Clearpath $28M Series B · 8 days ago - Novexa $15M Series A · 3 days ago ## The problem ### Your reps don't have time to research every prospect Good outreach starts with research. But researching 50 accounts means 50 tabs, 50 LinkedIn profiles, 50 Crunchbase pages. Your reps know personalization matters, but nobody has the bandwidth to do it for every contact. ### With Ciro Ciro researches each prospect automatically during search. It discovers relevant signals, funding rounds, hiring activity, leadership changes, competitive moves, and stores them as research context. By the time outreach is drafted, the research is already done. Signal feed **7 new signals** **Funding** Kaleidoscope Raised $38M Series B **2 days ago** **Hiring** Velio Posted 3 demand gen roles **1 week ago** **Leadership** Syncify New VP Sales started **3 days ago** **Competitive** StreamOps Removed Outreach from stack **5 days ago** **Funding** DataBridge $15M Series A extension ## From search to signal-based outreach ### One search, personalized outreach for every contact Watch Ciro discover signals during research and use them to draft outreach that leads with what matters to each prospect. @Ciro AIFind VP Marketing at Series B+ B2B SaaS companies and draft personalized outreach ### Searching and researching @Ciro AIFind VP Marketing at Series B+ B2B SaaS companies and draft personalized outreach Ciro outreach preview **4 / 4 drafts ready** **Priya Nair** VP Marketing · Kaleidoscope Subject: Your demand gen expansion at Kaleidoscope Priya, Saw the Series B announcement and the three demand gen roles you posted last month. Rivo's marketing team 3x'd their campaign-sourced pipeline in Q1 after their raise without adding headcount. Can I send over a targeting report for Kaleidoscope? It maps your ICP against in-market accounts you're not reaching today. Best, Adam **Signals used** - Series B funding - 3 demand gen hires - Your top performing CTA **Marcus Reid** CMO · Syncify Subject: 3x pipeline growth without adding headcount Marcus, Congrats on the $22M Series B last quarter. Rivo's CMO used us to prove campaign ROI to the board within 60 days of their raise. Can I send you a pipeline report for Syncify? Takes 5 minutes to review, no call needed. Best, Adam **Signals used** - Series B - Q3 2024 - Your top performing CTA **Jordan Chen** Head of Demand Gen · Velio Subject: The hiring signal that caught our eye Jordan, Noticed you're hiring SDRs and a campaign manager. Rivo's demand gen lead hit pipeline targets two months before new hires were fully ramped. Can I send over an audience report for Velio? Shows in-market accounts your campaigns aren't reaching yet. Best, Adam **Signals used** - Hiring - 2 SDRs + campaign mgr - Your top performing CTA **Alex Torres** Director of Marketing · Streamline Subject: Saw the Series B news, congrats Alex, Saw Streamline closed a $15M Series B last year. Rivo's marketing team identified 3x more in-market accounts than they were reaching through paid alone. Can I send you a targeting report for Streamline? No call needed. Best, Adam **Signals used** - $15M Series B in 2024 - Your top performing CTA ## The problem ### Generic outreach gets ignored Templates don't work anymore. Prospects can spot a mail merge from the subject line. When every email starts with “I noticed your company is growing,” nobody reads past the first sentence. ### With Ciro Every email Ciro writes opens with a specific, researched signal. Not “I noticed you're growing” but “Saw you posted 3 demand gen roles last month and just closed a $38M Series B.” The difference is the specificity. Ciro's outreach feels researched because it IS researched. **Outreach sequence** **3 steps** 1. Funding Saw the Series B announcement... 2. New hire Congrats on the new VP Sales... 3. Hiring Noticed the 3 demand gen roles... ## The problem ### Each touchpoint should add new context, not repeat the same pitch Most sequences send the same message 3 times with slightly different wording. By Step 3, the prospect has already decided to ignore you. Each follow-up needs to add something new or it's just noise. ### With Ciro Ciro uses a different signal for each step in the sequence. Step 1 can lead with their funding round. Step 2 can reference a new VP Sales hire. Step 3 can mention open SDR roles. Each touchpoint adds new information. Even if they only open one email, it stands on its own. **Signal categories** - Funding within 6 months - Hiring within 3 months - Leadership changes within 6 months - Competitive / tech stack current state - Company events within 6 months - Public activity within 3 months - Compound signals multiple signals stacked > “Ciro has been a great partner and an essential part of our GTM stack. We didn't have a scalable way to gather this data previously.” **Sahil Jain** Growth and Go-To-Market Strategy · Walmart ## Start writing outreach that gets replies Describe your ideal customer profile (ICP), and Ciro handles the research and the writing.