# Your closed-lost deals are worth more than you think You already paid to generate this pipeline. Ciro identifies which closed-lost and stalled deals are worth reviving based on new buying signals, then drafts personalized re-engagement outreach. Found 3 plays worth running Looked at your pipeline and recent signals. Take a look. Ciro recommendations 3 plays #### Re-engage Q3 closed-lost High ROI 142 deals ready to re-engage with updated sequences Top accounts - Meridian Corp $45K ARR · Lost to timing - Cobalt Systems $32K ARR · Lost to budget - Pylon Analytics $28K ARR · Went dark in Sept #### Expand into existing accounts Low CAC 67 untouched stakeholders at current customers Top accounts - Tessera 3 untouched VP-level contacts - Arcline New division, no coverage - Brightlane Recently promoted CRO #### Funding signal outreach Timely 89 accounts raised in the last 30 days Top accounts - Helio $40M Series C · 12 days ago - Clearpath $28M Series B · 8 days ago - Novexa $15M Series A · 3 days ago ## Closed-lost deals collect dust in the CRM Your CRM has hundreds of closed-lost deals from the last few quarters. Some of those companies have since raised funding, hired new leadership, or expanded their team. But nobody's checking. With Ciro Point Ciro at your closed-lost pipeline and it researches each account for new signals. Funding round since you last spoke? New VP Sales who wasn't the original blocker? Ciro surfaces the opportunities worth another conversation. Re-engagement opportunities 4 deals flagged - Meridian Corp $45K ARR - New VP Sales started - Lost: timing - Cobalt Systems $32K ARR - Raised Series B - Lost: budget - Pylon Analytics $28K ARR - Hiring 3 SDRs - Lost: went dark - NovaTech $61K ARR - $20M Series C New CRO - Lost: competitor ## From stale pipeline to live conversations Watch the full flow: Ciro researches a closed-lost account, surfaces new signals, identifies the right contact, and drafts a re-engagement email grounded in what changed. @Ciro AIFind VP Marketing at Series B+ B2B SaaS companies and draft personalized outreach Ciro outreach preview 4 / 4 drafts ready ### Priya Nair VP Marketing · Kaleidoscope Subject: Your demand gen expansion at Kaleidoscope Priya, Saw the Series B announcement and the three demand gen roles you posted last month. Rivo's marketing team 3x'd their campaign-sourced pipeline in Q1 after their raise without adding headcount. Can I send over a targeting report for Kaleidoscope? It maps your ICP against in-market accounts you're not reaching today. Best, Adam ### Signals used - Series B funding - 3 demand gen hires - Your top performing CTA ### Marcus Reid CMO · Syncify Subject: 3x pipeline growth without adding headcount Marcus, Congrats on the $22M Series B last quarter. Rivo's CMO used us to prove campaign ROI to the board within 60 days of their raise. Can I send you a pipeline report for Syncify? Takes 5 minutes to review, no call needed. Best, Adam ### Signals used - Series B Q3 2024 - Your top performing CTA ### Jordan Chen Head of Demand Gen · Velio Subject: The hiring signal that caught our eye Jordan, Noticed you're hiring SDRs and a campaign manager. Rivo's demand gen lead hit pipeline targets two months before new hires were fully ramped. Can I send over an audience report for Velio? Shows in-market accounts your campaigns aren't reaching yet. Best, Adam ### Signals used - Hiring 2 SDRs + campaign mgr - Your top performing CTA ### Alex Torres Director of Marketing · Streamline Subject: Saw the Series B news, congrats Alex, Saw Streamline closed a $15M Series B last year. Rivo's marketing team identified 3x more in-market accounts than they were reaching through paid alone. Can I send you a targeting report for Streamline? No call needed. Best, Adam ### Signals used - $15M Series B in 2024 - Your top performing CTA ## Re-engagement outreach sounds like “just checking in” Your reps know they should re-engage old deals, but what do they say? “Just wanted to check in” doesn't work. Without a new reason to reach out, the email feels desperate. With Ciro Every re-engagement email opens with a new signal. “Saw you brought on a new VP Sales” or “Congrats on the Series B.” It's not checking in, it's reaching out with a reason. Ciro outreach preview 5 / 1,289 drafts ready ### Priya Nair VP Marketing · Kaleidoscope Subject: Campaign targeting at Kaleidoscope Priya, Can I send over a targeting report for Kaleidoscope? It maps your ICP against in-market accounts you're not reaching today. Best, Adam ### Sources - Series B funding - 3 demand gen hires - Your top performing CTA ### Marcus Reid CMO · Syncify Subject: Campaign ROI at Syncify Marcus, Congrats on the $22M Series B last quarter. Rivo's CMO used us to prove campaign ROI to the board within 60 days of their raise. Can I send you a pipeline report for Syncify? Takes 5 minutes to review, no call needed. Best, Adam ### Sources - Series B Q3 2024 - Your top performing CTA ### Jordan Chen Head of Demand Gen · Velio Subject: Demand gen targeting at Velio Jordan, Noticed you're hiring SDRs and a campaign manager. Rivo's demand gen lead hit pipeline targets two months before new hires were fully ramped. Can I send over an audience report for Velio? Shows in-market accounts your campaigns aren't reaching yet. Best, Adam ### Sources - Hiring 2 SDRs + campaign mgr - Your top performing CTA ### Alex Torres Director of Marketing · Streamline Subject: Marketing pipeline at Streamline Alex, Saw Streamline closed a $15M Series B last year. Rivo's marketing team identified 3x more in-market accounts than they were reaching through paid alone. Can I send you a targeting report for Streamline? No call needed. Best, Adam ### Sources - $15M Series B in 2024 - Your top performing CTA ### Casey Park VP Growth · Flourish Subject: Campaign performance at Flourish Casey, B2B financial planning is competitive. Rivo's growth team cut campaign research time by 70% while doubling their in-market audience coverage. Can I send over an audience report for Flourish? Shows where your biggest targeting gaps are. Best, Adam ### Sources - B2B fintech vertical ## Nobody knows which deals are worth the effort Not every closed-lost deal is worth reviving. Some were bad fits. Some were timing. Some were budget. But without context on what's changed, your team can't prioritize. With Ciro Ciro ranks re-engagement opportunities by signal strength and deal value. A $50K deal where the blocker left and they just raised? Top of the list. A $5K deal with no new signals? Don't bother. ### Kaleidoscope High Intent 3 signals detected - Funding - Raised $38M Series B in January 2025 - Hiring - 3 open demand gen roles in the last 30 days - Competitive - Removed Apollo from tech stack 3 active signals Priority account > “A manager asked me where we're booking all these new meetings from. I told him Ciro's giving us tons of new people to call!” Christopher Adikes Manager II, Sales Development · BrightEdge ## Start reviving your pipeline Book a demo and we'll show Ciro scoring your closed-lost deals against your ICP, surfacing the ones worth another conversation.